LoveBug

Privacy Policy

Last updated: 1 November 2026

This policy explains what personal information the LoveBug app and website ("LoveBug", "we", "us") collect, your rights under the UK GDPR, the Data Protection Act 2018 and, if you are in the European Union, the EU GDPR.

1. Who we are

The data controller is Chris Moore, an individual trading as LoveBug (we do not yet have a registered company). You can contact us at hello@thelovebugapp.com.

2. Age restriction (18+)

LoveBug contains sexually explicit adult content and is for people aged 18 or over only. We do not knowingly collect information from anyone under 18. If you believe a child has used the app or sent us information, contact us and we will delete it. Some countries set a different age of adulthood or have stricter rules about this type of content. It is your responsibility to make sure you are legally allowed to use the app where you live.

3. What we collect

Game setup and play. When you play, the app stores:

  • each player's gender, sexual orientation and preferences (player names are kept on your device only and are not sent to our servers);
  • the clothing and toys you select as available;
  • your game settings and the cards drawn, played, skipped or rated.

Information about gender, orientation and sex life is special category data under the UK GDPR. Please do not enter real names or other identifying details in feedback. Player names are not sent to our servers, but gender, orientation and preferences are.

We also receive your platform, app version and language. Please do not put personal details in feedback messages or pictures.

error logs and performance data (including a random install ID, device model, operating system and app version), so we can fix faults

Administrators only. The email address and sign-in activity of the small number of people who administer LoveBug. Players do not need an account.

4. Why we use it and our legal basis

  • To run the game and personalise the cards you see – performance of our contract with you (UK GDPR Art. 6(1)(b)). Because this data is special category data, we rely on your explicit consent (Art. 9(2)(a)), which you give by choosing to enter it. You can withdraw consent at any time by deleting your data (see section 8).
  • To answer feedback – legitimate interests in supporting our users (Art. 6(1)(f)).
  • To keep the service secure, fix errors and improve cards – legitimate interests (Art. 6(1)(f)).
  • To translate and generate content – legitimate interests (Art. 6(1)(f)).

We do not sell your personal information and we do not use it for advertising.

5. Where it is stored

Data is stored both on your device (for example your saved setups and settings) and on our servers (game sessions, feedback and logs). Our servers are hosted on Microsoft Azure in the United Kingdom (UK West).

6. Who we share it with

We use these service providers to operate LoveBug. They process data on our behalf:

  • Microsoft Azure – hosting, database, secrets storage, monitoring (Application Insights) and sending administrator sign-in emails (Azure Communication Services).
  • Google – Cloud Translation, used to translate card text into other languages, and Gemini, used by administrators to help create card text and icons. Player data from your game is not sent for this; only card text and item names are.

We may also disclose information where required by law. Some providers may process data outside the UK; where they do we rely on UK-approved safeguards such as the UK International Data Transfer Addendum or adequacy regulations.

7. How long we keep it

  • Server logs (request, error and performance logs): automatically deleted after 30 days.
  • Game sessions (settings and cards drawn, no player names): automatically deleted from our servers after 30 days.
  • Feedback (and any attached pictures): deleted once we have read it, and in any case automatically after 30 days.
  • Data on your device stays until you delete it or uninstall the app.
  • Administrator accounts: kept while the person administers LoveBug.

8. Your rights

Under the UK GDPR and EU GDPR you have the right to:

  • be told what we hold about you and get a copy (access);
  • have inaccurate data corrected;
  • have your data deleted;
  • restrict or object to our use of it;
  • withdraw consent at any time, where we rely on consent;
  • receive your data in a portable format.

To use any of these, email hello@thelovebugapp.com. We will reply within one month. Because the app has no accounts, we may ask you for details (such as the game ID or approximate date) so we can find your data. ico.org.uk or, if you are in the EU, your national data protection authority, although we would appreciate

9. Security

We use encrypted connections (HTTPS), restrict access to administrators who sign in with one-time codes, and keep secrets in a managed key store. No system is completely secure, so please do not enter details you would not want others to see.

10. Cookies

The public pages of this website do not use tracking or advertising cookies. Administrators who sign in receive a single essential cookie that keeps them signed in.

11. Changes to this policy

We may update this policy. We will change the date at the top and, for significant changes, tell you in the app or on this page.

12. Contact

Chris Moore – hello@thelovebugapp.com